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Suppliers

build their reputation on the quality of the goods or materials they provide. If the quality is good, delivered on time and in the quantity required suppliers will win repeat orders and secure future business.

Harvesting greenhouse salad crops
Image caption,
The success of a business will benefit suppliers through regular orders

Suppliers have an interest in a business doing well so that they:

  • want regular orders from their customers (the other businesses)
  • want prompt payment

Suppliers can influence how a business operates by:

  • raising or lowering prices of goods
  • changing
  • changing delivery times
  • increasing or decreasing the quality of their goods/materials