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ObjectivesBusiness objectives

Businesses have different objectives that are linked directly to the ambitions of the business. These objectives are influenced by the size of the business and its ownership.

Part of Business managementUnderstanding business

Business objectives

Business objectives - Profit, Market share, Enterprise, Provision of service, social responsibility, customer satisfaction, survival

An objective is a target set by a business. It helps the business prioritise what has to be done to achieve the success it wants.

There are several different types of business objectives. The choice of business objectives depends on the stage of development a business is at and what it is in.

Business objectives include the following seven types:

  • survival
  • profit
  • provision of a service
  • social responsibility
  • customer satisfaction
  • market share
  • enterprise
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Types of business objectives

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