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PESTLE - Environmental

The second E in PESTLE stands for environmental influences.

Environmental influences refer to our surroundings. This can include:

  • the air we breathe
  • the water that covers most of the Earth’s surface
  • the plants and animals around us

In recent years, scientists have been examining the way people affect the environment.

Particular concerns include air pollution, and . However, society is more aware of the damage that individuals and businesses can inflict on the environment as well as looking for ways to protect it.

Real-life example

Environmental awareness has increased due to the work of such as Greenpeace.

Greenpeace actively use social media in order to target as many people as they can regarding their mission to change attitudes and behaviour to protect the environment from further harm.

Greenpeace boat, Arctic Sunrise, on North Sea Canal
Image caption,
Greenpeace has been involved in various environmental campaigns for many years
Sooner or later, we will have to recognise that the Earth has rights too; to live without pollution. What mankind must know is that human beings cannot live without Mother Earth, but the planet can live without humans.
— Evo Morales, Bolivian politician and an environmental activist

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