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Finding your Market and Beating the Competition

Part 4: Finding your unique selling point is essential for any business

• 13 mins

Advertising and Promotion

Adverts are designed to promote your product or service and persuading people to buy it

• 13 mins

Managing People

Even when you have a solo enterprise, you have to manage people- You are one of them

• 13 mins

Keeping an Eye on the Money

Managing the finances of your company includes keeping and using records

• 13 mins

The Importance of Marketing

Marketing for people who are already in business

• 13 mins

Promoting the Business

Looking at ways you can promote your business

• 13 mins

Serving the Customer

Making sure your customers are happy is an important part of marketing

• 13 mins

Managing the Money

Financial management for your business

• 13 mins

Controlling Costs and Setting Prices

Knowing what your costs are and managing the process

• 13 mins

Financing the Future

Financial management for expansion

• 13 mins

Looking to the Future

Visualisation is important but how do you strike the balance with reality and need?

• 13 mins

Planning and Growing

How to plan for growth in your company

• 13 mins

The Image of your Business

Your company image and why it's important

• 13 mins

Product and Pricing

How to price your products and how to make sure people want what you're offering

• 13 mins

What is Marketing?

Selling and marketing are not the same thing

• 13 mins

Marketing Channels and Distribution

Business distribution is more than just transporting goods from one area to another

• 13 mins

Advertising and Promotion

Even small businesses in a local market have to think about advertising

• 13 mins

Good Marketing

Effective ways of becoming a better marketer

• 13 mins