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Serving the Customer
Making sure your customers are happy is an important part of marketing
Managing the Money
Financial management for your business
Controlling Costs and Setting Prices
Knowing what your costs are and managing the process
Financing the Future
Financial management for expansion
Looking to the Future
Visualisation is important but how do you strike the balance with reality and need?
Planning and Growing
How to plan for growth in your company
The Image of your Business
Your company image and why it's important
Product and Pricing
How to price your products and how to make sure people want what you're offering
What is Marketing?
Selling and marketing are not the same thing
Marketing Channels and Distribution
Business distribution is more than just transporting goods from one area to another
Advertising and Promotion
Even small businesses in a local market have to think about advertising
Good Marketing
Effective ways of becoming a better marketer
