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With the countdown to Children in Need 2010 well under way, the Bear is back with a brand new collection of Pudsey goods with something to suit everyone. For every product sold a donation will be made to ±«Óãtv Children in Need, which will make a real difference to the lives of some of the most disadvantaged children right here in the UK.

Wear the Bear...
Nothing shows your support more than dressing yourself in Pudsey approved clothing. These fun and fabulous ladies and mens t-shirts from George really show you're backing the Bear.

Teen Bears...
One of the favourite ways school's like to raise money for Pudsey (apart from throwing a cold wet sponge at your teacher!) is to hold their own mufti-day. To show all your friends that you're supporting ±«Óãtv Children in Need, release your inner rock star with this Pudsey approved boys t-shirt, or sparkle with a gold Pudsey embossed girls t-shirt.

Baby Bears...
For all of Pudsey’s youngest fans, Asda have produced a fantastic range of clothing and accessories so, they too can show their support for the Bear. The range includes a sleepsuit and bib for the newborns, and T shirt, socks and pyjamas for the toddling bears in the family.

Be the Bear...
There may only be one Pudsey, but these Pudsey ears give you the chance to find your inner-bear. With the Bear's best friend Blush having her own ears on sale as well, which bear will you disguise yourself as?

Raise a mug to Puds...
Spot-fever has taken over at B&Q this year, with these fantastic white and black spotty mugs. Whether you're nattering in the kitchen or taking a tea break in the staffroom or on the building site, put yourself in the spot-light and raise your mugs for ±«Óãtv Children in Need.

Good enough to eat...
Greggs have been busy baking for Pudsey again this year and have a range of mouth-watering delights in store for you to get your paws on! Pudsey and his good friend Blush are making a sweet appearance on their very own cupcakes too.

Something for the kitchen...
Lakeland has teamed up with Pudsey HQ to produce a lovely collection of products to Pudsey-fie your culinary delights. Make an egg-cellent breakfast with a Pudsey Egg Cup, have fun with a Pudsey Pie Flute or get your friends together to bake scrummy cakes with a Pudsey cake mould and baking cases! And, just in case it gets a bit messy, there is a Pudsey Apron too.

Beary friends...
Pudsey is so excited that his very best bear friend Blush is joining him at Build-A-Bear Workshop this year! To make it even more perfectly pawsome Blush has brought a new wardrobe! Pick up her favourite spotty skirt and a cool new T-shirt that Pudsey loves too!

Pudsey and Blush in the spotlight...
Our friends at Boots are selling some fantastic Pudsey goodies again this year! Pick up your Pudsey and Blush Pin Badges, or accessorise with fab spotty Wristbands – collect them in all 5 colours and put your paws up for Pudsey!

Can't bear to be apart...
If the thought of being away from Pudsey and Blush is un-bear-able, then these key rings of the pair hold the key to your dilemma, literally. The bear duo have also been produced as mini teddy bears, so whether you're in the car, your bedroom or with your friends, you will always have a bear by your side.

Prices of products and donations from sales:

• Asda George Ladies Grey T-shirt: £6.00 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Asda George Ladies Red T-shirt: £6.00 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Asda George Mens T-shirt: £6.00 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Asda George Girls Toddler T-shirt: £3.50 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Asda George Boys Toddler T-shirt: £3.50 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Asda George Girls 4-14 T-shirt: £3.50 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Asda George Boys 4-14 T-shirt: £3.50 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Asda George Kid’s socks: £1.00 with a £0.50 donation going to ±«Óãtv Children in Need from every sale
• Asda George Mens Socks: £1.00 with a £.050 donation going to ±«Óãtv Children in Need from every sale
• Asda George Girls Pyjamas: £8.00 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Asda George Boys Pyjamas: £8.00 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Asda George Sleepsuit: £3.50 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Asda George Bib: £3.00 with a £0.50 donation going to ±«Óãtv Children in Need from every sale
• Asda George Deeley Boppers: £2.50 with a £0.50 donation going to ±«Óãtv Children in Need from every sale
• Asda George Headband: £3.50 with a £0.50 donation going to ±«Óãtv Children in Need from every sale
• Asda George Click Clacks: £2.50 with a £0.50 donation going to ±«Óãtv Children in Need from every sale
• Asda George Bobbles: £2.00 with a £0.50 donation going to ±«Óãtv Children in Need from every sale
• Asda Jute Bag: £2.00 with a £0.79 donation going to ±«Óãtv Children in Need from every sale
• Asda Pack of 10 Christmas Cards: £2.00 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Boots Pudsey Plush: £6.00 with a £1.50 donation going to ±«Óãtv Children in Need from every sale
• Boots Pudsey Ears: £2.50 with a £0.62 donation going to ±«Óãtv Children in Need from every sale
• Boots Blush Ears: £2.50 with a £0.62 donation going to ±«Óãtv Children in Need from every sale
• Boots Pudsey and Blush Pin Badges: £2.00 with a £1.34 donation going to ±«Óãtv Children in Need from every sale
• Boots 5 wristbands: £1.00 with a £0.53 donation going to ±«Óãtv Children in Need from every sale
• Greggs Pudsey Cupcake: £0.60 with a £0.15 donation going to ±«Óãtv Children in Need from every sale
• Greggs Blush Cupcake: £0.60 with a £0.15 donation going to ±«Óãtv Children in Need from every sale
• Greggs Pudsey Biscuit: £0.65 with a £0.15 donation going to ±«Óãtv Children in Need from every sale
• Costco Beanie Hats: £2.99 for 2 beanie hats with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• B&Q Mug: £2.48 each with a £0.50 donation going to ±«Óãtv Children in Need from every sale
• B&Q Reusable bag: £3.98 each with a £0.80 donation going to ±«Óãtv Children in Need from every sale
• Build-A-Bear Pudsey Bear: £15.00 with a £5.00 donation going to ±«Óãtv Children in Need from every sale
• Build-A-Bear Blush Bear: £15.00 with a £5.00 donation going to ±«Óãtv Children in Need from every sale
• Build-A-Bear Pudsey T shirt: £4.50 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Build-A-Bear Blush T shirt: £4.50 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Build-A-Bear Pudsey Boxers: £5.00 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Build-A-Bear Blush Ra-ra skirt: £5.00 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Lakeland Pudsey Flute: £3.99 with a £2.00 donation going to ±«Óãtv Children in Need from every sale
• Lakeland Pudsey Mug: £2.99 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Lakeland Pudsey Egg Cup: £1.99 for 2 with a £0.50 donation going to ±«Óãtv Children in Need from every sale
• Lakeland Pudsey Chocolate Mould: £3.99 with a £1.50 donation going to ±«Óãtv Children in Need from every sale
• Lakeland Pudsey 24 Jam Jar Covers: £2.49 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Lakeland Pudsey Cookie Cutter: £1.99 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Lakeland Pudsey Cake Mould: £14.99 with a £3.00 donation going to ±«Óãtv Children in Need from every sale
• Lakeland Pudsey Lunch Bag: £3.99 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Lakeland Pudsey Child’s Tabard: £4.49 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Lakeland Pudsey Adult Apron: £5.49 with a £1.00 donation going to ±«Óãtv Children in Need from every sale
• Lakeland Pudsey Flute: £3.99 with a £2.00 donation going to ±«Óãtv Children in Need from every sale
• Lakeland 250 Pudsey Cake Cases: £1.49 with a £0.50 donation going to ±«Óãtv Children in Need from every sale