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This year's ±«Óãtv Children in Need Appeal is even more exciting than ever! Launched on the 20 September, the 2010 Appeal will reach its crescendo through the star-studded ±«Óãtv One TV show on Friday 19 November.

At the heart of every Appeal are the amazing armies of fundraisers across the nation and this year their call to arms is "Show your spots let's raise lots!" Showing your spots doesn't mean doing anything difficult, expensive or scary, it just means doing something outside of your normal routine to help us raise money, which could be as simple as wearing spots, or as daring as a sponsored abseil.

This year Pudsey is accompanied by his best bear friend, Blush, who will be lending a helping paw during the busy Appeal countdown. Pudsey is also getting even more digital; for those Facebook fans will be announcing all the latest ±«Óãtv Children in Need news; while, the will allow users to put virtual Pudsey ears on photos of their families and friends, giving everyone the chance to be Britain's favourite yellow bear.

Last year, thanks to the amazing generosity of the British public, a record breaking £39 million was raised. This is currently being used to really change enhance the lives of thousands of disadvantaged youngsters right here in the UK.

With more children than ever needing your support every donation, no matter how small, really does make a huge difference. The ±«Óãtv Children in Need appeal is an opportunity for the UK to pull together at home, at work or at school, to support those in need children and young people who need it most.

David Ramsden, CEO of ±«Óãtv Children in Need, says: "Every year we are both humbled and inspired by the extraordinary lengths our supporters go to raise money, and we hope this year is no exception. This is why we are asking for your support again in 2010."

Since the ±«Óãtv Children in Need Appeal started in 1980, over £564 million has been raised to make a real and tangible difference to the lives of disadvantaged youngsters.

Notes to Editors

The ±«Óãtv Children in Need Appeal is a charity registered in England and Wales (802052) and Scotland (SC039557) whose aim is to make a positive change to the lives of disadvantaged children and young people across the UK.

Every year, thanks to public donations and the amazing efforts of fundraisers, schools, businesses and corporate partners, ±«Óãtv Children in Need is able to make a difference to thousands of young lives.

In 2009, The ±«Óãtv Children in Need Appeal raised over £39 million which will be used to support projects across the UK.

The next ±«Óãtv Children in Need Appeal will take place on 19 November 2010.

For more information please visit .

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