±«Óãtv

Like Pudsey, the bandana has become synonymous with ±«Óãtv Children in Need and by buying a bandana and wearing it with pride you really will be making a difference.

Put it in your hair, tie it around your wrist, turn it into a neckerchief, put it in your back pocket, wear it like Superman, use it in a three-legged race, make a spotty flag for your window, wear it like Pudsey; there are hundreds of ways to wear it – how will you wear yours?

The bandana is on sale in Asda (from 7 November), Boots (from 21 October) and from the ±«Óãtv Shop (available now) with at least 70 pence being donated to ±«Óãtv Children in Need from every sale.

To help keep you warm and snug, both on appeal night and through the chilly winter months, B&Q have created a cosy Pudsey fleece blanket and pillow, on sale from 1 November.

Pudsey is such a versatile bear; from pin badges, to Pudsey ears, to soft cuddly bears, to hot water bottles, he looks great on anything, and this year we have some great Pudsey goodies on sale. So, get with the Bear and show your support for ±«Óãtv Children in Need.

Pudsey prodcuts

Bring Pudsey to life with just a needle and a ball of wool with King Cole's Pudsey knitting pattern! This is the perfect chance to use your knitting skills to help disadvantaged children and young people around the UK; so do your bit and join the Pudsey knit! Patterns are £2 and all proceeds go directly to ±«Óãtv Children in Need.

Asda raised £2.5m for Children in Need in 2008, and this year they have produced even more fabulous items in honour of the Bear for all the family.

For female Pudsey fans there are two new trendy T-shirts from George. Wear them to show your support for ±«Óãtv Children in Need, the range is on sale from 1 November.

Historically, one of the UK's favourite ways to raise money for ±«Óãtv Children in Need (apart from sitting in a bath of baked beans!) is to organise a cake sale.

This year Lakeland has a great collection of products to make sure your beautiful baking is "Pudsey Approved". The range includes a Pudsey cake mould, Pudsey wooden spoon, Pudsey cookie cutter and Pudsey cake and muffin cases, so you can have a cake sale that the Bear would be proud of. And there is always the Pudsey tea towel for washing up the cake bowl!

To celebrate Terry Wogan's 30th Appeal Asda has created a retro T-shirt for any stylish males wishing to show the world that they are "With the Bear", in store from 2 November.

For gadget and gizmo fanatics, Wrappz has created 'Pudsey-fied' covers for laptops and MP3 players. Turn your world spotty for the Bear!

Each year the TOGs (Terry Wogan's band of loyal ±«Óãtv Radio 2 listeners) raise an incredible amount of money in aid of ±«Óãtv Children in Need. Last year, over £1m was raised and they aim to beat that for this year's campaign. Help them achieve their target by purchasing their 2010 TOGs Calendar at www.charitygoods.com.

Penguin Books and ±«Óãtv Children in Need are proud to launch the first ever Pudsey Annual. Complete with stories, games and activities, it is a great way to help children across the UK, while having lots of fun! From dot-to-dot Pudsey and spot-the-difference games, to recipes, sponsored sports suggestions and a host of other fun ideas to help fundraising efforts across the UK, the Pudsey Annual is a great addition to any child's book collection, it is available from Waterstones and Asda.

Asda has created a whole new Pudsey wardrobe for all the mini bears in training; from babygrows, bibs and slippers for the newborns, to T-shirts for toddlers and pyjamas and T-shirts for the bigger bears!

Even bears need little pick-me-ups sometimes, so this year Baxters has created a tasty sweet treat. For the first time in history, Baxters has teamed up with ±«Óãtv Children in Need and Pudsey Bear, to launch a brand new strawberry jam, with 50p going to the charity for each jar sold.

Prices of products and donations from sales:

• B&Q fleece blanket: £2.98 with a 60p donation going to ±«Óãtv Children in Need from every sale.
• B&Q "Love for the Bear" pillow: £4.98 with a £1.00 donation going to ±«Óãtv Children in Need from every sale.
• Boots Pudsey Ears: £2.50 with a 63p donation going to ±«Óãtv Children in Need from every sale.
• Boots Pudsey and Blush pin badges: £2.00 with a £1.35 donation going to ±«Óãtv Children in Need from every sale.
• Boots Pudsey hot water bottle and cover: £9.00 with a £2.25 donation going to ±«Óãtv Children in Need from every sale.
• Boots Pudsey Teddy Bear: £6.00 with a £1.50 donation going to ±«Óãtv Children in Need from every sale.
• Steiff Pudsey Bear: £150.00 with a £30.00 donation going to ±«Óãtv Children in Need from every sale.
• Asda "I'm with the Bear" grey female T-shirt: £6.00 with a £1.50 donation going to ±«Óãtv Children in Need from every sale.
• Asda red female T-shirt: £6.00 with a £1.50 donation going to ±«Óãtv Children in Need from every sale.
• Lakeland Pudsey Cake Mould: £14.99 with a £3.00 donation going to ±«Óãtv Children in Need from every sale.
• Lakeland Pudsey Spoon: £1.99 with a 50p donation going to ±«Óãtv Children in Need from every sale.
• Lakeland Pudsey cookie cutter: £1.99 with a £1.00 donation going to ±«Óãtv Children in Need from every sale.
• Lakeland Pudsey Cake cases: £1.49 with a 50p donation going to ±«Óãtv Children in Need from every sale.
• Lakeland Pudsey Muffin cases: £2.29 with a 50p donation going to ±«Óãtv Children in Need from every sale.
• Lakeland Pudsey tea towel: £2.99 with a £1.00 donation going to ±«Óãtv Children in Need from every sale.
• Asda "I'm With the Bear" male T-shirt: £6.00 with a £1.50 donation going to ±«Óãtv Children in Need from every sale.
• TOGs 2010 Calendar: £10.50 with a £5.30 donation going to ±«Óãtv Children in Need from every sale.
• Wrappz spotty iPod cover: £4.99 with a £3.00 donation going to ±«Óãtv Children in Need from every sale.
• Wrappz spotty laptop cover: £12.99 with a £6.00 donation going to ±«Óãtv Children in Need from every sale.
• Pudsey Annual: £7.99 with a £6.00 donation going to ±«Óãtv Children in Need from every sale.
• Asda "love for the Bear" babygrow: £3.00 with a £1.00 donation going to ±«Óãtv Children in Need from every sale.
• Asda Pudsey bib: £3.00 with a £1.00 donation going to ±«Óãtv Children in Need from every sale.
• Asda Pudsey slippers: £3.00 with a £1.00 donation going to ±«Óãtv Children in Need from every sale.
• Asda toddler boys red Pudsey T-shirt: £3.00 with a £1.00 donation going to ±«Óãtv Children in Need from every sale.
• Asda toddler girls striped Pudsey top: £3.00 with a £1.00 donation going to ±«Óãtv Children in Need from every sale.
• Asda boys black T-shirt with white sleeves: £3.00 with a £1.00 donation going to ±«Óãtv Children in Need from every sale.
• Asda girls black T-shirt with a Pudsey image made of gems: £3.00 with a £1.00 donation going to ±«Óãtv Children in Need from every sale.
• Baxter's Pudsey Jam: £1.59 with a 50p donation going to ±«Óãtv Children in Need from every sale.