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Episode 9 Debrief: A Case of the Popsquits...

Ben Rawson-Jones, Blog Editor | 18:00 UK time, Thursday, 30 June 2011

The proverbial cookie was crumbling under the weight of comments on the Facebook and Twitter feed during the Biscuit Task. The confectionary concoctions, the pitching perils and the staggering result sent many tongues wagging… although the emergence of the Popscuit caused a few stomachs to rumble – and not in a good way!

Melody makes a popscuit biscuit

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wrote Joanne Caddy in response to Tom's intriguing concept. Simon Edgar suggested that the product should be positioned . As for Mr Notepad Calculator's other idea, MrXBob summed up the consensus with his tweet:

Can you guess what the following comments referred to? said Alisha O'Brien and tb_1985 compared it to . Yup, it can only be the Popscuit! Nobody knocked Melody's concept for being unoriginal though, which cannot be said of Team Logic's eventual Bix Mix product. In response to some of Susan's claims, Jakeisinhiding mockingly tweeted:

As for Logic's attempt to sell the product through roleplay… slammed Mark_Kerr. commented Neil Salt. deduced Bolton0301. Nonetheless, janehill64 declared that . Could there be sitcom potential perhaps?

Meanwhile, Jim's ambitious pitch for Team Venture's product Special Stars provoked much headshaking. felt Jane Buckland.Ìý pondered Lewis Wignall. This led clairecowles to ask:

The alleged Jedi turned out to be a smart enough cookie, with his "go big or go home" pitch securing 800,000 orders. As for Team Logic? 0. Nowt. Nothing. Zero. A collective wave of "wow" swept certain social networking sites. This turned to more shock with the boardroom fireworks between the members of Logic. As bbcapprentice tweeted:

@Lord_Sugar himself asked: " In response to Melody's dismissal of the focus group's opinion, edwright6975 succinctly said: . However, Sajid Rasul sought to clarify the situation:

Former candidate RaefBjayou used the tweeted word as his tool to say: . Along with Melody and Susan, he managed to survive as Zoe was sent packing. wrote SarahEndersby, while Charlie Lomas countered:

The Biscuit Task left one candidate with a record breaking nine wins out of nine. Jamesstone1 asked what many had been thinking:

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