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Finances, competitors and exclusivity

Finances

The amount of money a business has access to will have an impact on the of that business.

For example, it is generally more expensive to rent or buy a location for a restaurant in the middle of a busy high street than it would be to rent or buy a location in a quiet suburb. Only some businesses would have enough finances to afford a high street location.

Competitors

When there are many competitors in and around the same location offering the same products it can make it more difficult to attract customers and to make a profit.

Sometimes, however, it is good to locate near competitors. For example, food courts have rival businesses competing for customers but these businesses also benefit from attracting large numbers of customers who like the variety of the different foods on sale.

Exclusivity

Motorway services sign
Image caption,
Businesses at motorway service stations can charge higher prices where there is less competition

If a business can locate somewhere with few or even no competitors, then this gives them and they can charge higher prices than normal. Airports, motorway services and train stations are all good examples of this. The price of fuel and food at a motorway service station is often higher than in towns and suburbs.