Market considerations
Consider the needs of the The consumers who are likely to buy a particular product.. This would include whether the design is for a A wide range of people in society, rather than a specific group. (a wide group of different people) or for a A specific group of customers who will buy a particular product. Niche markets tend to be small with specialised preferences. (a small group with similar needs and interests).
This can have an impact on costs, materials and methods of production. A unique design of which only one example exists. products, An item of which a specific number have been made. products will tend to be more expensive and less affordable. An item made in large numbers using factory production methods. items are cheaper to make and can be sold as lower prices to more people.
Shape your brief by asking yourself questions about the following areas:
- Who - What type of people will buy or use your design? Do they have particular needs or interests?
- Production and distribution - Will the way your design is made and sold affect your design?
- Income group - how much would or could your target market pay for your design?
- Age group - Does the age group you are appealing to have particular requirements?