Media industries use websites for media content media convergenceWhen audiences use one platform to consume various types of media texts..
For example, the TV show Top Gear has a ±«Óătv Studios website which includes features articles, video clips, games and links to buy previous episodes in the ±«Óătv Store.
Media convergence encourages greater audience engagement by making more content available on the web platform. This has the potential to increase audience numbers as well as the level of enjoyment and appreciation.