Magazines
Magazines are associated with, what is known as, 'me time'.
Magazines can be general interest for The widest possible audience available for a media text; Hollywood studio films, prime-time TV shows and tabloid newspapers target a mass market audience. audiences or specialist interest for A small, narrow audience interested in a specific topic or theme - the opposite of a mass market audience. audiences. Magazines for mainstream audiences include:
- Grazia
- Four Four Two
- Q Magazine
Magazines produced for niche audiences include:
- ±«Óătvs and Antiques
- Horse and Hound
- Classic Land Rover Magazine
Magazines produced for minority audiences include:
- Precious
- Attitude
- Diva Magazine
Magazines are produced in a wide range of A subcategory within a particular genre. with a specific focus on particular subjects such as health, food, cinema, video games or music.
Publishers
Magazine publishers are often part of huge international media organisations which also produce newspapers, as well as radio and television content.
There are some exceptions, such as The Big Issue or Private Eye, which are published independently.
Major magazine publishers include:
| Publisher | Description |
| Time Inc UK | Formerly owned by Time Warner, it produces titles such as Now Magazine, Marie Claire and NME. |
| Bauer | A German company, who produce magazines such as Empire, Closer and Take a Break. |
| Condé Nast | They produce magazines such as Vogue, Glamour and GQ. |
| The National Magazine Company | Owned by Hearst, they produce magazines such as Cosmopolitan, Esquire and Men's Health. |
| ±«Óătv Magazines | ±«Óătv magazines are spin-offs from successful ±«Óătv shows, including Sherlock, Gardener's World and Top Gear. |
| Publisher | Time Inc UK |
|---|---|
| Description | Formerly owned by Time Warner, it produces titles such as Now Magazine, Marie Claire and NME. |
| Publisher | Bauer |
|---|---|
| Description | A German company, who produce magazines such as Empire, Closer and Take a Break. |
| Publisher | Condé Nast |
|---|---|
| Description | They produce magazines such as Vogue, Glamour and GQ. |
| Publisher | The National Magazine Company |
|---|---|
| Description | Owned by Hearst, they produce magazines such as Cosmopolitan, Esquire and Men's Health. |
| Publisher | ±«Óătv Magazines |
|---|---|
| Description | ±«Óătv magazines are spin-offs from successful ±«Óătv shows, including Sherlock, Gardener's World and Top Gear. |
These publishers produce many more magazines than those listed above, as well as multiple A version of a regularly published print text. of the same title: Cosmopolitan, for example, has 59 editions worldwide in multiple languages.
This allows a publisher to focus its content on target audiences in any specific region of the world.
Magazines are often associated with 'me time', and are purchased with disposable income.
They are expensive to produce, however the cover price is subsidised by advertisers who use magazines to promote products. Advertising is crucial to the magazine industry, without it, many titles would When a media company can no longer exist due to financial or other problems..
The magazine's readership A demographic audience profile defines groups based on things like age, gender, income, education and occupation. determines the type of advertiser who will use it to promote products.
A magazine like Vogue, which targets female readers, would not be the place for promoting products for men.
A better magazine for this advertiser would be GQ or Esquire; these are magazines which are targeted at a male audience interested in men's fashion and lifestyle.
Successful magazines with large readerships can charge advertisers a lot of money for promotional space.