The Trust is responsible for setting the overall strategy for the ±«Óătv’s commercial operations and for setting an approvals framework within which to assess commercial proposals from the ±«Óătv Executive.
The Executive is responsible for the day-to-day delivery of the commercial strategy set by the Trust. All the ±«Óătv’s commercial activities must comply with the four commercial criteria set out in the ±«Óătv Agreement. They must:
fit with the ±«Óătv’s Public Purpose activities
exhibit commercial efficiency
not jeopardise the good reputation of the ±«Óătv or the value of the ±«Óătv brand;
comply with fair trading guidelines and in particular avoid distorting the market.
The ±«Óătv Trust is responsible for ensuring that the ±«Óătv Executive complies with these requirements. Where specific commercial proposals fall outside the approved strategy, are of a value of over ÂŁ30 million, or are potentially novel or contentious, specific Trust approval is required.
The ±«Óătv’s biggest and most important commercial operation is ±«Óătv Worldwide.
