50:50's successful methodology has been extended to include other diversity metrics beyond gender. In Autumn 2020 we launched monitoring of disabled contributors and contributors from ethnic minority backgrounds in ±«Óãtv content.
How does it work?
The extension of the 50:50 methodology to other diversity measures aligns to our three core principles.
The approach is just as adaptable as our system to track gender representation. We work with each individual team to agree the metrics applicable to their particular content and workflow.
Some teams collect simplified data on the overall representation of ethnic minority and/or disabled contributors. Others collect more detailed data, breaking the categories down further intro groups that are relevant to that output’s target audience demographic. This data is not reported to 50:50 The Equality Project, but is used by the team to better inform their editorial decisions.
The majority of teams are continuing to monitor by perception, relying on any publicly-disclosed information about a contributor. In certain cases where content-makers have direct access to every contributor, they will record how contributors self-identify with the use of diversity forms.
The methods for monitoring and data capture comply with UK Data Protection Law.
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Reframing Disability
50:50 is partnering with the Media Trust to increase the visibility and representation of disabled people in broadcast news. Chris Pike, Programme Manager, writes about the new training and support for both disabled contributors and journalists. -
The making of...
The video on this page was produced by students from the University of Westminster. Find out more about their experience from Olivia Otts (Producer) and Miquel Sierra Altarriba (Director). -
New Voices
50:50 inspires content makers, journalists and producers to feature diverse voices in ±«Óãtv content. We're expanding our database of new contributors - do you have an expertise to share?
What happens next?
The ±«Óãtv will publish how many teams sign up to start monitoring ethnicity and disability representation as part of our 2021 Impact Report. And we'll update on our progress in 2022.
50:50 is extending this opportunity to our partner organisations too, inspiring wider media and communications content that fairly reflects our world.
In 2021 we will also develop measures to begin tracking socio-economic diversity in our content.
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Challenge launch 2021
WATCH : The 50:50 Challenge Launch, where the ±«Óãtv's Director-General Tim Davie called on organisations to publish their women's representation data alongside the corporation for the first time
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50:50 The Pitch
Showcasing students' diverse creativity and work -
±«Óãtv Stories
±«Óãtv teams have increased representation in their content -
Impact Report 2021
The latest 50:50 Challenge results