Awards recognition
50:50 has won multiple awards for our innovative approach to culture change:
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Gold Award 2023: Innovation in Diversity & Inclusion and 2022: Most Impactful Corporate Initiative -
Global Equality & Diversity Impact Award winner in both 2021 and in 2019 -
Shortlisted for the Inclusive Culture Initative, winner to be announced Dec 2022 -
50:50 team members have been included in the Global Diversity Lists 2020 and 2021 -
Team of the Year 2021 -
Moving the Dial in Diversity & Inclusion 2021 -
Diversity Team of the Year 2019 -
Equality, Diversity & Inclusion award 2019
The 50:50 story
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Ros Atkins shares how he started 50:50 counting back in 2017 as a month-long experiment on his ±«Óãtv News programme, and how the methodology developed.
The 50:50 Project team
Miranda is the 50:50 Project Lead and was an Assistant Editor at Live Political Programmes based at ±«Óãtv Westminster. She was involved with 50:50 from early on, increasing the number of women from political journalism on air. She has produced many TV Election Debate programmes. Recently she has been a programme output editor at Radio 4’s World at One and PM programmes and was previously an Assistant Editor at the Today programme.
Daniel manages the technical delivery of the 50:50 data Tracker. While at ±«Óãtv Design & Engineering and ±«Óãtv Newslabs, he created many innovative digital tools for the ±«Óãtv’s international newsrooms and language services, focusing on language and speech technology and data movement. Prior to that he worked as a sound engineer for ±«Óãtv World Service Radio and TV, as well as Concert Manager for the ±«Óãtv Proms since 1998.
Sean leads 50:50’s work on increasing the representation of disabled contributors on media content. He oversees Reframing Disability, an initiative run in partnership with Media Trust. He is also a senior journalist and correspondent for ±«Óãtv News and has reported for Panorama. Prior to joining the ±«Óãtv, Sean was a reporter for Sky News, and Political Editor at TalkSPORT radio.
Sharmin Rahman leads 50:50’s work to increase the representation of disability within the ±«Óãtv’s content and output. She also works as a Senior Resourcing Advisor and aims to encourage and influence diverse hiring in recruitment. Sharmin’s passion to drive change comes as she lives with a non-visible disability. She wants to see authentic portrayals that truly reflect our audiences.
Ros is the Analysis Editor for ±«Óãtv News and presents the Outside Source TV programme as well as 'Ros Atkins on...' video explainers. He is the founder of 50:50 and guided the project from a month-long experiment in early 2017 to the global initiative it has become.
In the news
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Reuters, 6 September 2022
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Avenir, 8 July 2022
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Pitch, 7 July 2022
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Innovations Theatre, 28 June 2022
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The Guardian, 15 June 2022
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Utility Week, 26 April 2022
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Daily Trust Nigeria, 10 April 2022
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Current, 24 January 2022
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Talking Retail, 21 December 2021
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FIPP, 17 November 2021
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FIPP, 19 October 2021
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The Money Pages, 15 October 2021
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Fashion United, 2 September 2021
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World Association of News Publishers, 30 July 2021
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The Asahi Shimbun, 11 June 2021
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Think Italia, June 2021
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The Conversation, 5 May 2021
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EBU, 30 April 2021
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ABC, 28 April 2021
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Energy Live News, 28 April 2021
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FIPP, 23 April 2021
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emap, 22 April 2021
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Digital Context Next, 22 April 2021
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Welcome to the Jungle, 4 February 2021
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Yahoo News, 23 December 2020
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Beans Media Diary, 17 November 2020
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InterLaw Diversity Forum, 12 November 2020
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Behavioural Scientist, 9 November 2020
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The Voice, 23 October 2020
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The Telegraph, 22 October 2020
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LinkedIn News, 22 October 2020
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Broadcast, 22 October 2020
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Daily Mail, 22 October 2020
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±«Óãtv expands representation drive for expert contributors ±«Óãtv News, 22 October 2020
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University of Westminster, 22 October 2020
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Forward Ladies, 20 July 2020
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Forbes, 10 July 2020
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Tidal Equality, July 2020
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Inclusivity Now, Children's Media Conference, July 2020
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Inclusivity Now, Children's Media Conference, July 2020
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Women's Café podcast, 23 June 2020
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El Pais, 16 May 2020
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FIPP, 12 May 2020
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Fair Play Talks, 4 May 2020
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Press Gazette, 29 April 2020
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d&i leaders, 29 April 2020
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±«Óãtv continues global expansion of the 50:50 Project to help increase female representation in the media ±«Óãtv Media Centre, 29 April 2020
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Irish Times, 28 April 2020
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DerStandard, 1 April 2020
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Asahi Times, 10 March 2020
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RTBF, 21 February 2020
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Working Mums, 4 February 2020
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Medium, 19 December 2019
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Reuters Institute for Study of Journalism, 8 November 2019
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Worklife, 22 July 2019
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Harvard Business Review, 6 June 2019
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Gender Avenger, 17 May 2019
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Nieman Lab, 16 May 2019
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Washington Post, 15 May 2019
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The Guardian, 15 May 2019
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The ±«Óãtv announces results of 50:50 Project which reveals big increase in female representation ±«Óãtv Media Centre, 15 May 2019
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YLE, 21 January 2019
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±«Óãtv Future, 17 January 2019
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Poynter, 7 December 2018
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±«Óãtv seeks gender balance on expert contributors with 50:50 Challenge ±«Óãtv Media Centre, 2 April 2018
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Huffington Post, 2 April 2018
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Impact Report 2022
The latest challenge results are out showing that data can effect change -
±«Óãtv stories
See how ±«Óãtv teams have increased representation in their content -
How it works
50:50's three core principles explained and how we tailor them -
Contact us
Want to support our efforts to increase representation? Get in touch