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The Bottom Line - Sponsorship - 鲍鱼tv Sounds

The Bottom Line - Sponsorship - 鲍鱼tv Sounds

The Bottom Line

SponsorshipSponsorship

Released On: 22 Oct 2015

Available for over a year

Companies like BP and Aviva use sponsorship to promote their brands. How effective is it?

Programme Website

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now playing
The Bottom Line
Sponsorship
Companies like BP and Aviva use sponsorship to promote their brands. How effective is it?
30 mins
The Bottom Line
Financial Engineering
Can clever maths create value from nothing? Evan Davis and guests look at modern finance.
30 mins
The Bottom Line
Fast Fashion
How do fast fashion brands deliver the latest trends in double-quick time?
30 mins
The Bottom Line
Breaking the Mould
Rewriting the rules: Evan Davis and guests discuss what it takes to break the mould.
30 mins
The Bottom Line
The Northern Powerhouse
Can the Northern Powerhouse solve the North-South divide? Evan Davis hosts from Manchester
30 mins
The Bottom Line
Managing the Boardroom
How should company boards operate, and what is the best way to make them work?
30 mins
The Bottom Line
Renewable Energy
The green energy firms generating power from the sun, the wind and from cheese.
30 mins
The Bottom Line
Customer Service
Recovering from a reputation for poor customer service. Evan Davis and guests.
30 mins
The Bottom Line
Data Privacy
How do businesses use customers' personal data to make money?
30 mins
The Bottom Line
Now We Are Ten
A look back on how the business world has changed in the past decade. Evan Davis presents.
30 mins
The Bottom Line
Tax Avoidance
How much tax should global companies like Google and Starbucks pay in the UK?
30 mins
The Bottom Line
Horse Racing
Evan Davis finds out who profits the most from horse racing.
30 mins
The Bottom Line
Lonely at the Top?
What goes on between a manager and his or her coach? Evan Davis and guests discuss.
30 mins
The Bottom Line
Life after a Blockbuster
How to sustain business success after achieving a blockbuster hit in apps, drugs and oil.
30 mins
The Bottom Line
EU Referendum
Whether it is trade deals or red tape, how does EU membership help or hinder UK business?
30 mins
The Bottom Line
Profit or plunder?
Asset management - or asset stripping? Evan Davis and guests discuss.
30 mins
The Bottom Line
Old Dog, New Tricks
How big businesses are 'incubating' tech start-ups in an attempt to innovate.
30 mins
The Bottom Line
The Finance of Films
From script to screen: how to finance a film. Evan Davis and guests discuss.
30 mins
The Bottom Line
How to Negotiate
Evan Davis and guests discuss the skills and techniques needed to reach a win-win deal.
30 mins
The Bottom Line
Life after Brexit
How will the vote to leave the EU affect businesses big and small? Evan Davis presents.
30 mins
The Bottom Line
The Price of Life
How do drugs companies and the NHS decide the value of prescription medicines?
30 mins
The Bottom Line
Brave or Naive?
Lessons learned from pursuing the entrepreneurial dream, presented by Evan Davis.
30 mins
The Bottom Line
How to Build an Olympics
Olympic economics. Evan Davis discovers how the world's biggest sporting event is managed.
30 mins
The Bottom Line
Theresanomics
Theresa May wants a bigger role for government in business. Will it happen? Can it work?
30 mins
The Bottom Line
Brexit: What Next?
Evan Davis and guests discuss doing business in times of uncertainty.
30 mins
The Bottom Line
Careers without College
Why are top employers offering the school leavers a fast track career without university?
30 mins
The Bottom Line
Activist Investors
Are activist investors good or bad for the firms they target? Evan Davis presents.
30 mins
The Bottom Line
Selling Corporate Baby
Evan Davis and entrepreneurs discuss selling your company.
30 mins
The Bottom Line
The Youth Market
Evan Davis explores how companies are trying to sell their stuff to young people.
30 mins
The Bottom Line
The Future of the Car Industry
The future of the car industry - is it driverless? Evan Davis and guests discuss.
24 mins
The Bottom Line
17/11/2016
From eBay to multi-million dollar deals. Evan Davis and guests discuss auctions.
30 mins
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