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Pester Power |
10 Aug 2007 |
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Are adverts by food manufacturers responsible for child obesity, and how can you combat pester-power?
“But Mummy I want it!” How many times have you heard kids in supermarkets begging their parents for sugar-coated cereals, sweets and fizzy drinks? These items are often advertised with cartoon or film characters, offering free toys or access to online games.
With predictions that by 2010 more than one million children will be obese, advertising junk food to children has been banned on television in the UK. So why are food manufacturers using what some are calling underhand tactics to target youngsters through mobile phones, the internet and social networking websites? And what can parents do to combat pester-power?
Ritula discusses the issues with Miranda Watson food campaigner from Which?, Marina Palomba, legal director of the IPA and children's food expert and author Annabel Karmel.
"Fussy Eaters' Recipe Book" by Annabel Karmel is published by Ebury Press on 29th August 2007, ISBN: 9780091922849.
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