Peter Jones
Peter Jones, CBE, is one of Britain’s leading and best-known entrepreneurs, owning a portfolio of businesses ranging from technology and fashion to food and publishing. He is also the longest serving Dragon in the world having been in the Den since the very first UK series in 2005.
Peter’s business career started at the tender age of 16 when he set up his own tennis academy. He went on to start his own computer business at 17, while studying A-Levels at school, which enabled him to become a millionaire at just 21 years of age. He has gone on to become one of Britain’s’ best-known entrepreneurs with a wide-ranging business portfolio of over 35 companies under his PJ Investment Group. He is currently a recurring guest “Shark” on Shark Tank in the US and has now become recognised as “Mr Global” due to his global business interests.
Peter launched the Peter Jones Foundation in 2005 to help and support young people because of his belief that “every young person has the potential to achieve great things and deserves the right to a brighter future”. His Foundation delivers world class education through his Peter Jones Enterprise Academy network and runs the Tycoon in Schools initiative where of thousands of young people are given a financial loan to help start their own business whilst at school. In 2009, Peter was awarded a CBE by Her Majesty the Queen for Services to business, enterprise and charity.
Total pledged to invest in the Den – over £6.5m.
Investments include:
- Wonderland Magazine (S1, pop culture magazine)
- Levi Roots Reggae Reggae Sauce (S4, Caribbean Sauce)
- The Tiny Box Company (S6, online gift packaging)
- Solar Buddies (S20, child-friendly sunscreen applicator)
