Emma Grede
Emma Grede is a British businesswoman, entrepreneur and philanthropist.
She is the CEO and Co-Founder of Good American. Emma was named as one of America’s Richest Self-Made Womenand America’s Richest Self-Made Women Under 40 by Forbes.
Emma got her start working in fashion show production
In October 2016, Emma launched Good American alongside Khloé Kardashian. What started out as the largest denim launch in history, Good American is now an iconic B-Corp certified brand, sold globally and largely credited with propelling the narrative for inclusivity throughout the fashion industry.
Emma went on to Co-Found SKIMS, a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear, and is the Co-Founder of Safely, the plant-powered cleaning brand delivering clean cleaning products to the masses.
Emma got her start working in fashion show production, before founding and serving as CEO of ITB Worldwide, a talent management and entertainment marketing agency which she successfully sold and exited.
Emma serves as Chairwoman of The Fifteen Percent Pledge and also as a board member of Baby2Baby.
Born and raised in London, Emma currently lives in Los Angeles and is married to Swedish entrepreneur Jens Grede; together they have four children.
