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Spending Black: The Currency of Community?

Presenter Aaron Roach Bridgeman explores whether shopping at black-owned businesses, really can make a long-lasting difference to the lives of the black community.

After the murder of George Floyd, the concept of “spending black”, consciously choosing to buy from black-owned businesses, became an even more popular way in which to support the black community in their everyday lives.

Stats showed that whilst black people are three times more likely to start a new business than white people, they were also more likely to fail to get it off the ground.

Could investing in the black pound be the answer to some of the problems black people face?

For presenter, Aaron Roach Bridgeman, “spending black” is not a new concept.

However, the unprecedented new interest in “buying black” sends Aaron on a journey to explore what impact this has had on the black community and on the businesses themselves.

He meets businesses that have benefitted financially and culturally from consumers choosing to “spend black” and utilises the latest data to draw conclusions on who and in which areas people are choosing to “spend black”.

Ultimately Aaron questions to what extent this surge in “spending black” will last? Could it really be the hope and tangible change that the young black community is looking for?

Available now

29 minutes

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