±«Óãtv

±«Óãtv's Creative Diversity Commitment

Radio & Music dedicates £12m for diverse content and talent

I am proud that the ±«Óãtv is accelerating the pace of change and boosting our commitment to diverse talent.
— June Sarpong, ±«Óãtv Director of Creative Diversity

±«Óãtv Radio & Music has set itself a clear goal: to be the best organisation in the audio sector to work with and for. As part of this and as a radio industry first, £12m of its existing commissioning budget over the next three years will be invested in diverse and inclusive content.


  • Commissioning Criteria Details of radio's criteria to achieve a commission from the £12m investment, plus context around methodology, the ambition and commissioner expectations.

This fund covers new programming commissioned by network radio and ±«Óãtv Sounds from 2021/22 and is open to both in-house and independent production companies. To qualify commissions will need to fulfil certain criteria such as:

  • including diverse stories and portrayals
  • having diverse production teams and talent
  • being a diverse-led company.

These initiatives target areas where ±«Óãtv Radio feel they have the most work to do when it comes to representation, including ethnicity, disability and social-economic background.

(L-R) Sian Eleri, Joel Mitchell, Fee Mak, Gemma Bradley and Mollie Finn in a comp of purple, blue, green stripes
±«Óãtv Radio 1's new presenters: Sian Eleri, Joel Mitchell, Fee Mak, Gemma Bradley and Mollie Finn

June Sarpong, Director of Creative Diversity, said: “I am proud that the ±«Óãtv is accelerating the pace of change and boosting our commitment to diverse talent - with a specific focus on race, disability and class - ensuring that the creativity of some of our most underrepresented communities is unleashed and included.”

She continued: “Building on our Creative Diversity Commitment for TV, these changes will make a huge difference to our Radio and Music teams, the wider audio industry, and what listeners can expect to hear on the ±«Óãtv.”


Discover more...

  • Reflecting our world Inspiring organisations around the globe to create content that fairly represents our society.
  • Making a difference Bringing together leaders, talent, companies and institutions all around the purpose of effective allyship.
  • Plotting the future Five pillars to accelerate the change needed to ensure entertainment is inclusive of all voices in the future.

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