Our Mission
50:50 The Equality Project is committed to inspiring and supporting the ±«Óãtv and organisations around the globe to consistently create journalism and media content that fairly represents our world.
The initiative, born in the ±«Óãtv’s London newsroom, uses a methodology that is rooted in data, creativity, practicality and passion to fundamentally shift representation within the media.
Awards recognition
50:50 has won multiple awards for our innovative approach to culture change:
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Gold Award 2023: Innovation in Diversity & Inclusion and 2022: Most Impactful Corporate Initiative -
Global Equality & Diversity Impact Award winner in both 2021 and in 2019 -
Shortlisted for the Inclusive Culture Initative, winner to be announced Dec 2022 -
50:50 team members have been included in the Global Diversity Lists 2020 and 2021 -
Team of the Year 2021 -
Moving the Dial in Diversity & Inclusion 2021 -
Diversity Team of the Year 2019 -
Equality, Diversity & Inclusion award 2019
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The 50:50 Challenge
The latest 50:50 Challenge results are out showing that data can effect change -
Our Story
The 50:50 Project expanded from one ±«Óãtv programme to a global network of partners -
Become a partner
Join the 50:50 Project to improve representation and deliver cultural change -
How it works
The 50:50 core principles and how our simple system works
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±«Óãtv stories
See how ±«Óãtv teams have increased representation in their content -
50:50 The Pitch
Showcasing students' diverse creativity and work -
New Voices
More diverse voices in ±«Óãtv content -
Contact us
Got a query for the 50:50 team? Get in touch
±«Óãtv 50:50 The Equality Project Privacy Notice
Your trust is very important to us. The ±«Óãtv is committed to protecting the privacy and security of your personal information. This privacy notice describes how we collect and use your personal data in accordance with data protection law.
What will the ±«Óãtv collect and how will we use it?
The ±«Óãtv’s 50:50 Project is committed to inspiring and supporting the ±«Óãtv and organisations around the globe to create journalism and media content that fairly represents our world. As part of the 50:50 Project, the ±«Óãtv will collect and process your personal data and special category data that we have observed or you have volunteered about yourself. This may include your:
- Gender
- Race or ethnic background
- Disability
- Postcode
Who is the Data Controller?
The ±«Óãtv is the “data controller” of your personal data. This means that the ±«Óãtv decides what your personal data is used for, and the ways in which it is processed. For the avoidance of doubt, your personal data will be collected and processed solely for the purposes set out in this privacy notice. As the data controller, the ±«Óãtv has the responsibility to comply, and to demonstrate compliance with, data protection law.
What type of diversity monitoring do we do?
The ±«Óãtv has teams located in the UK and around the world participating in the 50:50 Project.
Teams within the UK will participate in diversity monitoring in relation to representation of gender, disability, ethnicity and socio-economic diversity, by using information they have observed or you have volunteered about yourself to the ±«Óãtv or within the public domain.
Teams outside the UK, will participate in diversity monitoring in relation to representation of gender, disability and ethnicity, by using information they have observed or you have volunteered about yourself within the public domain.
Lawful Basis for processing your personal data
For ±«Óãtv teams within the UK, the lawful basis on which the ±«Óãtv processes your personal data is for the performance of a task carried out in the public interest. The lawful basis on which the ±«Óãtv processes your special category data is for reasons of substantial public interest. The ±«Óãtv carries out diversity monitoring to assist in meeting its public purpose obligations as set out in the Royal Charter. This requires the ±«Óãtv to identify whether it is fulfilling its mission to reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions to improve the representation of different groups in ±«Óãtv content, and to reflect the UK to the world.
For ±«Óãtv teams outside the UK, the lawful basis on which the ±«Óãtv processes your personal data is our legitimate interest, being to improve the representation of different groups in ±«Óãtv content so that it is truly reflective of our audiences. We have carefully considered the impact on you and will not use your personal data where the impact overrides our interests. The lawful basis on which the ±«Óãtv processes your special category data is for reasons of substantial public interest.
Sharing your personal data
The ±«Óãtv works with approved third-party providers who help us to provide some of our services. These partners only use your personal data on behalf of the ±«Óãtv and not independently of the ±«Óãtv. Our processors can only access personal data to the extent required to provide the ±«Óãtv with services under a contract. We currently use a third-party provider to provide the ±«Óãtv with services to allow us to collect and collate your personal data. We also work with ±«Óãtv Studios and Independent Production companies to make ±«Óãtv programmes, who may collect and collate personal data on behalf of the ±«Óãtv.
Your personal data will be aggregated with other contributors’ data from that programme and content over a set period of time – usually a month but no shorter. The aggregated information is shared within the ±«Óãtv. The ±«Óãtv 50:50 Project will aggregate that information further to provide an overall view of how the teams involved in the initiative are fulling the ±«Óãtv’s obligations to reflect the representation of different groups. This overall view is published in an annual report and may appear in other publicly available materials, which may be outside the European Economic Area.
±«Óãtv teams around the world who participate in the 50:50 Project will transfer the data they collect to the UK in order for it to be collated and aggregated into the project.
We may also share your personal data with a third party where required or permitted by law or to protect or enforce our rights.
Retaining your personal data
The ±«Óãtv will retain your personal data for at least two years from it being obtained. It will be reviewed at this point to determine and may be processed for longer if there are justifiable legal or business reasons to continue processing your information.
Your rights and more information
You have rights under data protection law.
- You can request a copy of the personal data ±«Óãtv stores about you.
- You have the right to request that we rectify any inaccurate or incomplete personal data that we hold about you.
- You have the right to ask for the personal data we collect about you to be deleted, however there are limitations and exceptions to this right which may entitle the ±«Óãtv to refuse your request.
- In certain circumstances, you have the right to restrict the processing of your personal data or to object to the processing of your personal data.
- You have the right to ask that we transfer the personal data to you or to another organisation, in certain circumstances.
You can contact our Data Protection Officer if you have questions or you wish to find out more details about your rights,, please visit the ±«Óãtv’s Privacy and Cookies Policy at .
If you have a concern about the way the ±«Óãtv has handled your personal data, you can raise your concern with the supervisory authority in the UK, the .
Updating this privacy notice
We will revise the privacy notice if there are significant changes to how we use your personal data.