Protecting our brand
As a public service broadcaster, the ±«Óătv is a content and service provider funded and owned by the British public, free from commercial and political interests. The ±«Óătv brand and other intellectual property assets represent and reïŹect the ±«Óătv's reputation for editorial integrity, impartiality, quality and creativity. Any use of our assets must be aligned to these values and follow the guidelines.
Can I use a ±«Óătv logo?
We receive a large number of requests from people and organisations that wish to use ±«Óătv assets (logos, copyright material and other intellectual property assets) for a wide range of purposes: for inclusion in ïŹlms, for charity fundraising, for website links, for testimonials and corporate publicity, and to illustrate stories in newspapers and books, to name just a few.
We consider any requests to use our assets providing they are consistent with ±«Óătv’s reputation and values.
Any use of ±«Óătv trademarks must be used with the ±«Óătv's prior written consent.
How do you wish to use our brand or logo?
If you want to use any ±«Óătv brand or logo (including programme logos) we need as much information as possible in order to consider your request. You will need to fill in an online request form and provide design concepts.
If we are able to grant permission to use our brand or logo, is likely that we will require you to enter into a trade mark licence agreement with the ±«Óătv, which sets out what you are permitted to do (duration of use, territory, etc.)