The Buzz About Jonni Music
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James Kettle writes:
Have you heard the buzz that's going round the UK? In the clubs, on the streets, in gigs, cafes and restaurants. It's a quiet but persistent buzz, like the whirr of a worker bee or the unmistakable hum of a distant hornet. It's the buzz about Jonni Music.
A lot of records come across my desk (although in these days of new technology, they're less likely to be records, and more often CDs or cassettes). PRs and pluggers are always trying to push the latest hot sounds my way (can you push a sound? Subs please check this). But from the moment I got the first demo of "Song About You" from Jonni Music, I knew this was something special. I listened to it once. Then I listened to it again. Yup - right first time. A classic.
Jonni Music's music is music that demands to be heard. Not requests, not suggests - demands. You put this record on, you can't help but hear it.
It's music that says "believe." It's music that says "trust." It's music that says "don't judge me, love me - and then judge me, and judge that I am excellent."
To me it's no surprise that Jonni has made it to the top in such a short space of time. As I helped him down from the stage of Tokyo's O2 Budokan, dodging bouquets being hurled by thousands of literally fans, I looked into his deep blue eyes, eyes that have seen so much. "Jonni", I said, "Jonni, Jonni, Jonni, Jonni." Finally I attracted his attention. "Jonni", I said. "You are music." He looked back at me, as always so sensitive and wise. "I know," he said. "That's my name."
Another Jonni Music music video will be published next week. writes for The Guardian. He is currently working on his first volume of collected music journalism "Myth or Metallica?: Musings On A Rock Millennium".
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