±«Óătv Online Industry Briefing: Final Q&A
Post categories: ±«Óătv Online,Ěýstakeholders
| 16:26 UK time, Monday, 27 June 2011
Ralph Rivera and Roly Keating summed up the June 17 ±«Óătv Online Industry Briefing and took questions from the audience.
In order to see this content you need to have both Javascript enabled and Flash Installed. Visit ±«Óătv Webwise for full instructions. If you're reading via RSS, you'll need to visit the blog to access this content.
Attendees retweeted Ralph's reason for trying to change the ±«Óătv's culture:
Culture eats strategy for lunch every day. Ha! How true..... Ralph Rivera
Two threads ran through many of the questions.Ěý
Some were concerned that there were fewer chances for lower-scale commissions. Ben Fawkes from Sound Cloud asked about empowering folk at a lower level to make products based on ±«Óătv content. Paul Goodenough from Aerian talked about how the procurement registration process asked people to have a lot of experience. Ralph agreed this was something the ±«Óătv had to get right:
Part of it is working with our Online Advisory Group and saying “How do we get our mix right?”. I mentioned this earlier in terms of the close tenders process and making sure that we’re not always picking the same three entities to do a tender … part of the mix has to be smallĚýand entrepeneurialĚýand innovative.
Indies were also keen they if they built an interactive project for the ±«Óătv, they were not so tied to the platform that they could not sell elsewhere. Mike Dicks of PACT asked:
Can we make sure it’s easy to sell a complete package? … [it] can be expensive to take the technology play outside the UK
RalphĚýsaid that although there were always going to be difficult technologies, the ±«Óătv were deliberatly using open APIs that would make it easier for suppliers to "lift and shift":
The key thing for us is, make it open and available, and then the partners have to figure out what does that mean in terms of the executation environment that you’re putting it into. But we’re not going to put barriers to it.
Ralph Rivera and Roly Keating are the Directors of Future Media and Archive Content, respectively.
Comment number 1.
At 27th Jun 2011, pcosway wrote:What, if any, is the relationship between these ±«Óătv Online policies and/or the people involved, with ±«Óătv syndication policies?
Complain about this comment (Comment number 1)
Comment number 2.
At 27th Jun 2011, Kit Green wrote:This comment was removed because the moderators found it broke the house rules. Explain.
Complain about this comment (Comment number 2)