Cleaning products pitch
Description
The two teams on âThe Apprenticeâ pitch their ideas for cleaning products to a panel of experts from an ad agency. The first teamâs pitch for âGerm-o-natorâ is clear and concise and effectively uses specialist terminology. However, the product itself is badly designed. In contrast, the second pitch for âOcti-Kleenâ is inappropriate and badly planned. Each pitch highlights the importance of understanding your target audience to appeal to them successfully.
Classroom Ideas
Before watching the clip, students could be given the two product names and asked to brainstorm what sort of products they may be and what the name suggests about the productsâ qualities. Watch the clip and discuss the two adverts. Students could then be invited to comment on the language used in the two presentations and the way the presenters interacted with the panel. Discuss what worked and what did not. Issue a list with all the panelâs questions on and ask students to write exemplar replies.
Talking and listening
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