Age and gender
Lifestyle magazines often use a Categorising an audience by gender to attract their audience. They may be read by anyone – but they are specifically targeted towards a specific gender profile.
For instance, GQ is a men’s lifestyle magazine which features articles on male fashion, style and culture. Cosmopolitan targets a female A demographic audience profile defines groups based on things like age, gender, income, education and occupation. with similar content based on female interests.
Although a female reader may buy GQ, the content will be created with the male audience in mind.
Many major magazine publishers produce A pack containing information, images and other media, created to promote something. May be distributed to media outlets or advertisers. Sometimes called a media kit. to attract potential advertisers. The press pack will give details on the audience A demographic audience profile defines groups based on things like age, gender, income, education and occupation. of the magazine and provide the advertisers with information about their The specific audience group a media text is aimed at.
Press and media packs are produced by major magazine publishers
TV programmes may target an audience through age. For example, C±«Óătv's Newsround is aimed at younger viewers, so it selects and presents news content in a straightforward way which engages young people.
±«Óătv Newsnight targets an older, adult audience and therefore presents news with more detailed or in-depth content and analysis.
C±«Óătv's Newsround programme's target audience is younger viewers but it might be watched by older viewers.
Older viewers may watch Newsround and some younger viewers may find Newsnight content interesting – but both programmes are primarily targeted at a defined age group.