The golden triangle
The golden triangle shows the relationship between sport, the media and sponsorship. It represents the commercial – money-making – nature of sport.
The relationship varies enormously for different sports and sports events.
Question
Which of the following scenarios reflects the golden triangle in action?
A – an amateur football club is given new kit by a nearby supermarket and wears it for a photo in the local newspaper
B – a school receives funding from the National Lottery to build a new sports hall and posts the news on its website
C – children do a sponsored silence to raise money to buy table tennis equipment for their youth club
A – the golden triangle creates benefits for the three parties – the football club (sport), the supermarket (sponsor) and the media (local newspaper).