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Information leaflets inform people about a particular subject. In leaflets it’s not just the content and language that’s important, but also the layout and presentation.

Example

Analysis

The key features of the leaflet that are used here include:

• the heading of the leaflet uses imperative language to give the reader a clear message - ‘Get Baking!’
• the language is instructional - it assumes that the reader will agree with the opinion of the writer ‘Baking is a great British tradition’
• headings and sub-headings are used to direct the reader through each section, with a clear contents page to signpost the reader to particular parts of the leaflet
• the language is also reassuring to the reader if they are not necessarily an expert ‘All the recipes in this guide give step-by-step advice to help you bake beautifully’