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Producing goods and services

Jaap the carpenter discusses being self-employed and how he manages his business

A successful business meets the needs of its customers. Businesses try to achieve this by carrying out activities such as producing or providing with the aim of making a . As such, the purpose of business activity is to provide goods and services that customers want, at a price that they are willing to pay.

Goods

Goods are items that can be used and stored. Businesses make goods and sell them to customers, who then own them. Examples include:

  • computers
  • food
  • clothes

Services

Services are actions that cannot be stored. Businesses provide services to customers, who have access to them for a period of time. Examples include:

  • hairdressing
  • train journeys
  • internet access

The role of entrepreneurship

Jaap talks about what makes a good entrepreneur

To produce goods or provide services, businesses need to organise resources and make decisions about how much they are willing to take. An will do this by making decisions about what to produce or provide using the resources available to them. Those resources will include land, labour and .

For example, an entrepreneur who has identified a need for a new gym will require:

  • Land - Naturally occurring resources, such as land and water. A gym will need land for a physical building.
  • Labour - Human effort, skills and knowledge. A gym will need staff who can offer advice on health and fitness.
  • Capital - Equipment and money used to provide goods and services. A gym will need fitness equipment and money to pay staff.
  • Enterprise - The willingness to take risks, make decisions and organise resources. All of these will be needed to open the gym.
Entrepreneurs and a gym enterprise. Organising resources, land for a physical building, labour, staff working at the gym and capital to purchase equipment.