Business and globalisation - EdexcelCompeting internationally- internet and e-commerce
In business, globalisation means operating on an international scale to provide or produce goods and services. Almost all of the goods we use are made of parts sourced from around the world.
Competing internationally â internet and e-commerce
e-commerceThe buying and selling of goods and services online. is any business transaction that takes place using the internet.
Using the internet and e-commerce is becoming essential for businesses that want to expand, such as small businesses. This is because the internet and e-commerce provide easy ways for businesses to gain access to a much wider range of potential customers.
For example, a small clothes shop in Manchester could decide to set up a website and start selling clothes through e-commerce. The owner might also decide to create websites in different languages, to allow overseas customers to understand the information and purchase the shopâs clothes.
Advantages of e-commerce for a growing business include:
open 24/7
cheap to operate compared to physical stores
gives access to a huge range of potential customers
easy to sell to overseas customers
provides access to cost-effective promotional methods, such as social media and email advertisements