What is packaging design?
Packaging design has a variety of purposes:
- to contain the product in a material which is cost effective
- to catch attention
- to appeal to the people who you want to buy the product
- to provide information about the product itself.
There are three types of packaging design.
Primary, secondary and tertiary packaging
Click through the slideshow to see the three types of packaging:
Image caption, Primary packaging is the container for the product.
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Purpose of good packaging design
When searching for something new it is often the packaging which will draw attention to the product first.
The best packaging is visually appealing. It also needs to provide information about the product and protect it from damage.
Branding
A brand is a name, design or symbol, or some other feature which identifies a particular company or product.
Branding is an important part of packaging design because it is a really good way to bring a variety of products together whilst also making the design recognisable to the consumer.
Question
What are the purposes of good packaging design?
Good packaging looks good so it draws attention to the product and makes people want to buy it. It also protects the product inside and provides information so the buyer knows what they are getting.