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Differences between tabloid and quality press

This table points out some common differences between tabloid and quality newspapers. Remember, though, that these ‘rules’ are certainly not hard and fast and can be ‘broken’.

For example, tabloids may include serious political coverage, while quality newspapers may contain celebrity stories, or headlines with puns.

Tabloid PressQuality Press
ContentNews, opinion and a significant coverage of celebrity, including celebrity scandal. Stories tend to be shorter. News, analysis and opinion; celebrity coverage is minimal. Stories are often longer, with more background detail provided.
AngleWill choose angle according to readership.Will choose angle according to readership.
HeadlineAlliteration, puns, emotive.Straightforward, factual.
IntroSensationalist, emotive.Straightforward, factual.
LanguageSimple and short sentences and paragraphs. Language is emotive, dramatic or sensationalist. Slang and puns are common. More complex. Sentences and paragraphs can be longer; more subordinate clauses are used. Language is formal, measured and detached rather than sensationalist. Proper titles are used rather than slang or nicknames.
Content
Tabloid PressNews, opinion and a significant coverage of celebrity, including celebrity scandal. Stories tend to be shorter.
Quality PressNews, analysis and opinion; celebrity coverage is minimal. Stories are often longer, with more background detail provided.
Angle
Tabloid PressWill choose angle according to readership.
Quality PressWill choose angle according to readership.
Headline
Tabloid PressAlliteration, puns, emotive.
Quality PressStraightforward, factual.
Intro
Tabloid PressSensationalist, emotive.
Quality PressStraightforward, factual.
Language
Tabloid PressSimple and short sentences and paragraphs. Language is emotive, dramatic or sensationalist. Slang and puns are common.
Quality PressMore complex. Sentences and paragraphs can be longer; more subordinate clauses are used. Language is formal, measured and detached rather than sensationalist. Proper titles are used rather than slang or nicknames.
Photograph of the front cover of The Times newspaper

Quality newspapers like The Times are sometimes called broadsheets or compact papers

Examples of different language choices

Tabloid PressQuality Press
Posh Elitist
Health watchdog Public health official
Gig Concert
Cop, peeler, bobby Police
AWOL Missing
Fighting for their lives Critical
Slam Criticise
Back Support
Tabloid PressPosh
Quality PressElitist
Tabloid PressHealth watchdog
Quality PressPublic health official
Tabloid PressGig
Quality PressConcert
Tabloid PressCop, peeler, bobby
Quality PressPolice
Tabloid PressAWOL
Quality PressMissing
Tabloid PressFighting for their lives
Quality PressCritical
Tabloid PressSlam
Quality PressCriticise
Tabloid PressBack
Quality PressSupport

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