Timing is crucial in radio
Writing a radio bulletin
Structure each story by using the âtop lineââ the most important and interesting part of each story â to hook the audience in.
Remember, the listener only has one chance to absorb what youâre saying, so your words must be easily understood. Keep your language simple and stay as close as possible to normal speech.
Donât use convoluted phrases or complicated words: keep it short, sharp and to-the-point. When a sentence gets too long, split it up. This will also help you stick to the correct timing: a crucial thing in radio.
Avoid beginning stories with dull phrases like âThe government saidâ or âA survey suggestsâ. So, rather than say: âThe Fire Brigade Union has said that proposals to close some bases at the weekend and reduce opening hours could lead to a loss of livesâŠâ say: âLives could be lost if plans to cut fire station opening hours are approved, firefighters have saidâ.
Select the most interesting quotations to use as audio clips. Not every story needs one. Remember to attribute quotations by introducing who is speaking: anonymous voices will confuse listeners.
Donât use acronymA word formed from the initial letters of other words. - not everyone knows that NICE stands for National Institute for Health and Care Excellence.