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When writing unbiased texts like reports of factual information, it is important to use a specific style of language that means that the information is clear and precise to your reader.

Be factual

When writing to inform should avoid biased information wherever possible. This is to make sure that you are not manipulating the reader’s ideas or viewpoint in any way. You are simply providing them with the information to form their own viewpoint.

Be specific

Informative writing provides readers with key information linked to the topic, location, time period, process and possible reasons why. A simple way to remember this is:

What, where, when, how and why

This helps the reader to understand the information and ensures that you are being precise. It makes sure that you prioritise the content of the text for the reader. Start with what they need to know, then want they want or would like to know. It is essential to include relevant information.

Clear, polite imperative language

The language that you choose to use when writing to inform should be precise, and where required, imperative. This is language that instructs the reader and is often used in recipes, directions and other texts used to inform.

Example

In the example below look at how the writer used the key aspects of informative writing.

Zoo opening times and directions

Summer and winter hours vary - see our website for further details or ring the booking office on 0123 456 789 who will provide the information to you for your visit.

We are located in the South of Leicestershire, and the zoo site is clearly signposted from junction 21 of the M1. Once you leave the motorway, follow the signs to just outside Hawthorn until you arrive at your destination. Please take care to drive in the centre of the entrance driveway; the safari animals do wander freely in this area.

The writing informs the reader of key information that they require to visit the zoo. The location and times with any changes are outlined in the text. The writer directs readers to the telephone number to assist with further questions that they may have. Note the use of imperative language within the directions; ‘follow the signs’ and ‘drive in the centre’ outline the expectations of the zoo from the reader, but in a polite way by using ‘please.’

Key things to remember

• Consider how the language needs to help you to achieve the purpose of your writing.
• Be ambitious with the vocabulary that you choose to use when including literary techniques within your work.
• Make sure that the technique fits with the mood of the piece of writing - ensure that the language you choose helps you to fit the genre of the text.