Textual Analysis
A successful media producer will research Any media product such as a TV programme, film, magazine, video game, newspaper, music track or album created for an audience. that are similar to the one they want to produce.
This form of textual analysis is a useful way to determine the The familiar tools used by media texts to communicate ideas through technical, visual and audio techniques associated with a specific A type or category of media text; TV, film, magazines, newspapers, websites and video games are all examples of genres..
If you were creating a magazine front cover it would be helpful to analyse the codes and conventions of a front page similar to the one you want to produce.
A good way of doing this is to To label or add notes in detail. a magazine cover, focusing on the central image, style of fonts used, The ways in which a media text uses language to speak to its target audience - for example, formal or informal., colour choices, Words that go along with images to give meaning to them in a specific context; includes captions in newspapers and taglines on film posters. and The masthead is the large font title at the top of a newspaper front page containing the newspaper's title..
Annotating a magazine cover can help in your research
If you decided to make a comedy feature, it would be important to research comedies from all the comedy A subcategory within a particular genre., considering elements such as characters, settings, The way the events in a story are put together and presented to the audience., plot situations, The ways in which a media text portrays particular groups, ideas, or topics. and Codes embedded in media texts which include visual elements such as the camera angles, shots sizes and editing styles used in a film, or audio such as the voiceover in a nature documentary or music track in an advert..
This form of textual analysis is known as primary research, as it involves the media producer drawing conclusions and forming opinions about the type of media text they want to produce from firstâhand analysis.
Secondary research is information researched by others that a media producer may find in books and on websites.
A ±«Óătv Research Centre. Research is key to producing a successful media text.