Why do I need to sign in on the ±«Óătv Sounds Alexa skill?

To use the ±«Óătv Sounds skill on Alexa you need to connect your ±«Óătv account. It’s quick and easy to sign in and you only need to do it once.Ěý

We’ve made this change to give a personalised experience on Alexa. For example, you’ll be able to pick up a podcast exactly where you left off on another device. You’ll also be able to “Ask ±«Óătv Sounds for my local news” and get local news bulletins personalised to the postcode in your ±«Óătv account.Ěý

It also helps us understand more about what people are listening to, to make sure we’re better serving all of our audience.Ěý

More on connecting accounts:Ěý