Jolyon Jenkins investigates personality and how it can be measured.
Radio 4,·5 episodes
Is psychographic targeting so bad? Could it be a way to re-engage people in politics?
Can you change people's political opinions if you target their individual personality?
Does your personality predict your likely political opinions?
Can you accurately predict someone's personality from their Facebook likes?
Big Data seems to know a lot about us. But what is personality and can you measure it?
