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The Impact of Subtitle Display Rate on Enjoyment Under Normal Television Viewing Conditions

WHP 306

Published: 22 September 2015

Abstract

One of the properties often identified as having an impact on the television viewing experience for subtitle users is the rate of subtitling (measured in words per minute). Previous studies on the subject have often restricted participants from using residual hearing or lip-reading as they naturally would when viewing television. Additionally, some studies were carried out with potentially biased participants. No research has been done to date at a large scale on the rate of scrolling subtitles as are often used in live subtitling.

This paper presents the results of a study examining the impact of subtitle display rate on enjoyment for a representative sample of subtitle users. Specially created and off-air material was used with both block and scrolling subtitles. Sound was available and lip-reading was possible. The results challenge previous assumptions.

This paper was originally published in . This version of the paper contains appendices not included in the original publication.

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Authors

  • James Sandford (BSc)

    James Sandford (BSc)

    Research Technologist

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