"Pick A Part" is a multi-device classical music experience that enables a listener to connect extra devices and use them to play individual instruments that are synchronised with the main device. This gives a listening experience that is interactive and immersive. ±«Óãtv R&D’s human values framework was used to evaluate the ability of the orchestration technology to enable audiences to be inspired, explore the world, pursue pleasure, and connect with others. An online experiment was performed with two groups of 50 participants; one group was presented with a standard stereo recording, and the other with the multi-device experience. After the experience, participants were asked to respond to questions about each value on five-point Likert scales, as well as giving free-text responses.
Statistical tests showed that the orchestrated version of Pick A Part was significantly better than the stereo version for enabling participants to explore the world, with some further significant differences in individual items from the pursuing pleasure value and between listeners with and without prior classical music listening experience. The qualitative data were analysed using thematic analysis, with results highlighting the learning benefits and heightened immersion of the orchestrated condition. User experience results from the experiment as well as from a separate questionnaire conducted whilst Pick A Part was on ±«Óãtv Taster suggested that the technology was easy to use and showed that respondents would like to use orchestration again, including with different genres.
This white paper reflects the state of work originally completed in October 2021.
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