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IN BUSINESS
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PROGRAMME INFO |
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Peter Day examines trends and developments in industry and the world of work.
Send your comments to:
The Editor
In Business,
1210 ±«Óãtv White City,
London
W12 7TS
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LISTEN AGAIN |
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PRESENTER |
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We try to make ear-grabbing programmes about the whole world of work, public and private, from vast corporations to modest volunteers.
In Business is all about change. New ways of work and new technologies are challenging most of the assumptions by which organisations have been run for the last 100 years. We try to report on ideas coming over the horizon, just before they start being talked about. We hope it is an exhilarating ride.
Peter Day |
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PROGRAMME DETAILS |
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"And there's more!"
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"But Wait... There's More!"
In Business starts a new series with an investigation of the wonderful world of infomercials, those compelling sales pitches disguised as television shows on fringe TV stations across America… and increasingly, in Europe, too.
Peter Day hears from the pioneers who invented the industry 20 years ago, and from some of the famous names such as Jake (Body by JakeTM) who have made fortunes out of TV selling.
The perky Geordie John Parkin is a famous face all across America, little known in Britain despite his mansion in Country Durham; he explains how a chance phone call lured him from being a British department store basement pitchman into TV selling with sales now totalling $800-million dollars, and still on the rise.
"But wait, there's more," is the promise of the infomercials pitcher, and it's the title of the first In Business of the autumn series.
Guests:
Jack Kirby
Head of
Greg Renker
Co-founder of
John Parkin
British living legend of the infomercials industry
Jake Steinfeld
TM
Bill Trenchard
Chief Executive Officer,
In Business is now podcast. You'll have the chance to download each edition of In Business, on a trial basis, for 7 days after broadcast. Each edition will be available soon after broadcast. The mp3 file can be used on portable players, such as iPods, or you can listen to it on your computer.
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