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Will the Tokyo Olympics pay off?

Japanese businesses are struggling with the lack of tourists

Japanese businesses are struggling with the lack of tourists during the Tokyo Olympics. Despite delaying the games by a year, the authorities have still been forced to hold the games without spectators, as Covid cases rise. Seijiro Takeshita at the University of Shizuoka explains why the Japanese were hoping for a successful Olympics, and why it’s now become so controversial. Also in the programme, we’ll hear from a number of businesses affected by the lack of tourists. And Yoko Ishikura, Professor Emeritus at Hitotsubashi University, describes how big sponsors have resisted pressure from the Tokyo government not to withdraw support for the games.

(Picture: The logo for the Tokyo 2020 Olympic Games. Picture credit: Charly Triballeau/AFP via Getty Images)

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18 minutes

Last on

Fri 23 Jul 2021 07:32GMT

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  • Fri 23 Jul 2021 07:32GMT

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