The digital cost of India's elections
Is social media changing the way that voters think about politicians in India?
India is in the middle of the world’s biggest election and the battle to reach the country's 900 million voters is on every screen.
Political parties are spending big money on digital strategy and social media marketing. But is all the investment worth it? Is it reaching the voters it should and swaying political choices? Devina Gupta from the ±«Óătv's WorklifeIndia is joined by a popular actor turned politician, the public policy head of India’s own vernacular social network, and a digital marketer providing services to political parties and candidates. We ask whether digital campaigning is really a game changer?
Presenter: Devina Gupta
Contributors: Gul Panag, actor, politician and entrepreneur; Berges Malu, public policy head, ShareChat; Kapil Gupta, digital marketer and CEO, OMLogic
(Picture: A supporter seen doing a Facebook live as a political party candidate speaks during her campaign rally ahead of elections at a village in Merta, India, on April 20, 2019. Credit: Hindustan Times via Getty Images)
Last on
More episodes
Previous
Broadcasts
- Sat 27 Apr 2019 07:32GMT±«Óătv World Service except East and Southern Africa
- Sun 28 Apr 2019 00:32GMT±«Óătv World Service
- Sun 28 Apr 2019 18:32GMT±«Óătv World Service
In The Balance Podcast
Sign up to receive every programme automatically
Podcast
-
![]()
In the Balance
The biggest financial stories and why they matter to us all.
