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The New Gurus

From productivity hackers to dating coaches, from crypto bros to wellness influencers, when did the internet get taken over by gurus? Helen Lewis investigates.

Everywhere you look on the internet, people are giving - and receiving - advice. Advice that promises to transform our lives. How to eat. How to think. How to get rich. How to manage our time.

Across eight episodes, Helen Lewis travels through the strange, powerful and sometimes hidden digital spaces created by these new gurus. Where did they come from? How much power do these charismatic individuals wield? And why are so many of us turning away from the mainstream - mainstream medicine, mainstream politics and the mainstream media - and embracing the power of charismatic individuals instead?