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The magic of ASMR

To many, ASMR (Autonomous Sensory Meridian Response) remains a mystery. To others, it's a cultural phenomenon which is their go-to means of relaxation.

To many, ASMR (Autonomous Sensory Meridian Response) remains a mystery. To others, it's a cultural phenomenon which is their go-to means of relaxation. Videos of people whispering and making heightened sounds into microphones dominate Youtube and have created a cultural movement. Now, the UK is hosting the first ever exhibition dedicated to the rise of ASMR. In this episode of 5 Minutes On, reporter Steve Holden goes behind the scenes at Weird Sensation Feels Good: The World of ASMR at London's Design Museum. He meets Head of Curatorial, Priya Khanchandani to discuss why so many people love this huge subsection of the internet.

Credit image: Andrey Popov, via Getty Images

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7 minutes