Main content
2. The Punk Revolution
BrewDog blew up “Big Beer” as part of their aggressive, anti-corporate marketing strategy attracting a loyal community of superfans. Could the Captain’s business manoeuvres be undercutting the very ethos that made the brand so popular?
More episodes
Previous
Next
Podcast
-
Good Ship BrewDog
“Punk” CEO James Watt made BrewDog a £2bn firm but a storm is brewing aboard The Good Ship