Why is Nigeria’s ‘sachet economy’ booming?
As Nigeria’s cost of living has risen, more and more products are being sold in smaller, cheaper plastic pouches
Buying items in small sachets, instead of full size packs, is nothing new in Nigeria.
But over the past year, an ever wider range of products have become available in these small plastic pouches.
Even sanitary pads are sold in packs of just two.
They may be cheaper, but they aren’t always economical in the long run.
Inflation in Nigeria peaked at 18% last year. And food inflation reached a high of 23%.
It means people’s wages aren’t stretching as far at the market.
And people are finding they can’t afford to buy full sized products.
So, is the sachet economy here to stay?
Host: Alan Kasujja
Reporting: Olivia Ndubuisi
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