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Artisaline is an E-commerce platform which was inspired by what he observed.
Through his travels in the region, in Europe, in the United States and elsewhere, he realised that artisanal products are very popular. On a regional and sub-regional scale, people are fascinated. They love these products. But there is a paradox, because when he came back home, he saw that artisans cannot sell their products. They couldn’t sell at all.