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Hair, make-up, skincare products or even clothing and accessories top the list of items people in Nigeria, and especially women are willing to invest in. The result? It’s all about boosting the confidence and ‘slaying’ as it is fondly termed.
The Global Personal care industry is valued at over 400billion dollars and Africa accounts for 3% of that figure in sales. Valued at over US$3 Billion dollars, the Nigerian beauty, and cosmetic market is expanding with women constantly looking for ways to satisfy their beauty needs for less.